WhatsApp is one of the well-known instant messaging applications worldwide. At least two billion people worldwide in over one hundred eighty countries utilize WhatsApp. Many use it to stay in touch with their families and friends, while othersuse it for business.

However, what made this messaging platform popular to numerous digital users and marketers?

Easy and Secured Communication

WhatsApp offers end-to-end encryption. This means that the accurate recipient will only receive whatever news the sender conveys. Hence, all personal information is protected by the platform.

It is also free to use as long as the user has a good Internet connection and downloads it on any available they have, such as:

• Mobile phone (either iPhone or Android)
• Personal computer or laptop
• iPad or any electronic tablet device

Available for WorldWide Use

This attribute is one of the excellent ones WhatsApp has. Numerous messaging applications are not often free for users to experience the convenience they need. But it is different with WhatsApp.

Individuals only need to download the software application to their device and create an account using their mobile number. Furthermore, WhatsApp has no restricted country; it facilitates almost all countries globally.

Ad Free

Numerous free applications today. Advertisements are where some software receive their payment to solidify their platform. However, it tends to irritate the user, considering it will not be convenient.

With WhatsApp, no advertisements will hinder individuals from having smooth conversations with their chatmates.

Big Asset for Businesses

Social media has been a common tool for marketing. WhatsApp is also another media platform where prospects are mostly online. It can be a great system to generate leads.

Another good thing about it, users can archive a chat in WhatsApp. This is good, considering the archive WhatsApp chat is part of companies’ messaging solutions in compliance withthe Financial Industry Regulatory Authority (FINRA)’s legislation.

LeapXpert is one of the popular companies known in the United States. They provide developed Instant Messagingthat allows enterprises tocommunicate securely with their clients.

To know more about LeapXpert’s products and services, visit their official website at www.leapxpert.com or contact them at this link.