You cannot imagine how straws, sticks, and cocktail stirrers with custom designs can enhance alcoholic beverage sales and promote your business in more than one way, and all this for just a few bucks per drink! Although these spirit accompaniments were hugely popular in the early 1960s and 1970s, they have recently resurfaced with fury! Custom promotional items like a Black 5” cocktail stirrer have been rediscovered as economic branding tools that buyers notice in today’s complex advertising landscape when many advertising activities get lost in the cacophony of digital networking, media, and audio.

Every day, pubs, restaurants, and various other businesses rely on their personalized beverage stirrers and cocktail straws. For a large number of establishments, they have become essential branding assets. So, here are the top reasons why bars and restaurants should think about bespoke stirrers as part of their marketing initiatives:

1. Invokes Thought & Appeal

Quality is the gold standard when it comes to drinking and feasting. As such, preparing and serving your cocktails in a way that appeals to your customers’ aesthetics and palate is the key to a successful alcoholic beverage branding. Meanwhile, custom cocktail stirrers offer color, vibrancy, and intrigue to every drink, increasing perceived value. Cocktail straw stirrers and picks are custom bar accessories that may seem small to your entire package, but they may make all the difference! That is why these items can be found in almost every prominent bar or restaurant worldwide, as they invoke thought on the part of the business. And above all, who can deny the value of low-cost branding and advertising?

2. Promotes Your Business Successfully

Effective advertising and clever merchandising are the most acceptable ways to promote recurring business and profitability. As such, cocktail accessories with a personal touch dress up your beverages for success. And every time you provide a beverage accompanied with custom stirrer straws, you promote your company. Every drink presented can now have your unique signature, adding a personal touch and distinguishing your business from the competition. Furthermore, it’s priceless to gently remind your customers of their next visit to your outlet.

Besides advertising material, ads, and social media posts, most food and beverage businesses employ vibrant photos of their beverage presentations. So, by including custom stirrers in the photoshoot, customers will be able to correlate your brand with the offerings you have on display. It can genuinely help with the brand recall value.

3. Helps Customers Stay Connected With the Brand

Giveaways from pubs and bars are pretty popular among the general public. And instead of napkins and tissues, it is best to provide your customers with something of value yet practical that will remind customers of your brand and draw their attention to the drink and attention to detail. So, custom stirrers like a Black 5” cocktail stirrer have become popular collectibles, conversation starters, and drink identifiers. Many bars and restaurant patrons may want to take home their swizzle sticks and pick them as souvenirs. This way, guests are connected to the brand even long after their visit, regardless of whether they use them at home or add them to their collection.

Understanding exactly what you need in the bar is the first step toward bartending success. And having the necessary equipment on hand, like a cocktail stirrer, will ensure that you never fall behind and can afford to provide fantastic experiences and service to your visitors.